Divvito messaging app launches to help divorced or separated parents communicate better
Brisbane tech startup Divvito is launching a messaging app on January 23 that aims to reduce frustrations when it comes to co-parenting communication after separation and divorce.
Divvito works as a neutral platform between parents and aims to change the way families experience divorce by reducing friction and creating more harmony between households.
Divvito was founded after CEO and Co-Founder Wendy Oxenham experienced her own divorce and realised how stressful communication was while navigating the emotionally complicated road after separation.
“Trying to organise the lives of my kids with their dad via text and email while juggling emotions, full-time work and processing a divorce, was really challenging. You can’t help but be stressed after separation, so sometimes communication isn’t clear or rational and that can lead to a lot of frustration on both sides,” said Wendy.
Wendy understood the power and impact of communication and sought to create a platform that could make a difference in families lives across the country. With one in three marriages in Australia ending in divorce, and half of those including children (ABS 2016), the market for something like this was too big to ignore.
Director of Feeney Family Law, Kay Feeney, who is also the Divvito family law advisor, said January is often her busiest time of year when it comes to parents separating, after families have dealt with the emotional complexities of the Christmas period. Feeney looks forward to the apps timely launch this month and the positive impact it will have on families.
“Any technology that increases the engagement of parents in managing arrangements after separation is a good thing. This is a fabulous tool that I know will assist many families,” said Feeney.
When emotions run high, Divvito brings rational thought to parents’ messages by flagging those that could cause tension. The app replaces harsh words and gives parents time to revise their messages , taking the heat out of the moment and encouraging more positive behaviour along the way.
Working with Denise Britton, one of Brisbane’s most respected family psychologists and mediators, the team at Divvito have been able to capture core words and phrases that reflect great communication, as well as those that provoke conflict.
Divvito will soon harness the power of artificial intelligence (AI) to learn as much as possible about explicit, inferred and assumed conflict.
“Explicit words are easy to filter. They’re not always what starts conflict in communication, but they’re definitely why it ends. The words and phrases that can trigger conflict and be most hurtful are those that are inferred or assumed, and this is what Divvito is keen to learn and monitor in the coming months as more contextual data is provided by users,” Wendy explained.
Divvito also enables more organised communication by bringing the benefits of email to instant messaging. The app organises messages into topic conversations when there’s a specific matter parents need to discuss, making for easy reference when trying to recall information like sporting game times, birthday party addresses, school expenses or any other regular topic that involves collaboration.
The app keeps notifications private, ensuring parents respond when they are ready instead of reacting immediately to the snippet shown. This feature also keeps the children from seeing anything they shouldn’t. The app also keeps an archive of all messages, offering peace of mind to parents that they can easily reference past discussions in the future.
The Divvito Messenger app launches in the Apple Itunes and Google Play app stores on Tuesday January 23. For more information, please visit: https://divvito.com/
On January 23 Divvito is hosting a preview event to show how the app makes co-parenting communication easier at River City Labs in Fortitude Valley. If you would like to attend, please RSVP by Friday 19 January: http://bit.ly/2mvJRnZ
Photos and interviews with CEO and Co-Founder of Divvito, Wendy Oxenham, available on request. High res images available on request.
Official Press Release supplied by Divvito
Divvito is part of River City Labs Accelerator Cohort