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F Word Conference

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September 20, 2017 @ 8:00 am
September 21, 2017 @ 5:00 pm
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F Word Conference

September 20, 2017 @ 8:00 am - September 21, 2017 @ 5:00 pm

Talking Shop: The ‘F’ Word Conference 2017

We believe, that apart from investment, education and mentorship will give founders the best chance to grow their business. With this in mind, we host an annual conference for startups in the creative and consumer space.

Brought to you by Talking Shop, the event features stories, workshops, activities and panel discussions. Guests hear from some of the leading voices in the tech and innovation industries. With a strong focus on successful start-up businesses and the enterprising individual who has founded them.

Attendees will learn not just how to solve problems, but to convert ideas into action to build their business. This September we welcome you to The F Word Conference, 2017.

What is the F Word? Join us at the conference to find out!

While you are there, enjoy stories from the following amazing speakers and masterclasses to accelerate your thinking. Experience really is everything!

DAY ONE: Wednesday 20 September 2017

Speaker #1 Mark Livings, CEO, the Kinetic Agency, www.thekineticagency.com.au

Brand Building

Mark has helped some of the world’s largest companies, create and build brands. Specialising in FMCG, Mark has founded a number of multi-million dollar businesses around servicing needs for branding, promotion, marketing execution and fulfilment.

As CEO of Kinetic, Mark has, over the last seven years worked with companies such as Coca-Cola, Beiersdorf, Ferrero, Pfizer, Tip Top and Carlton & United Breweries delivering new brands, designing strategies and marketing campaigns.

Mark is passionate about the start-up sector. He was an early investor in Queensland-based logistics technology company Temando, and established a joint venture with them to provide promotional fulfilment to the Australian FMCG market. The business has since gone on to deliver triple digit growth for the last 3 years, resulting in $10M plus revenue and has been recognised with an AFR Fast100 award.

Mark will ‘focus’ on brand building; What does it mean to be a brand? how to build a brand. Is it more than a logo? Along the way he will introduce you to key elements of branding, such as brand pillars, brand language, brand propositions and more.

Workshop 1: Brand & Brand Building

Speaker #2. Chelsea Ford, Founder of Females in Food, https://www.femalesinfood.com.au/

Cooking up a Storm

Chelsea Ford is an enterprise growth strategist, facilitator and coach and is passionate about working with Food and Beverage Business to help unlock possibilities. Having worked for corporates such as Nestle and Kellogg’s, Chelsea wants to help small businesses step up and in 2016 established her own startup, Females in Food.

Chelsea will talk about the essential ingredients of ‘Doing business with Big Business in the F&B space’. How to stay focused while spinning plates as you grow your enterprise. How do you decide what’s important and what to de-focus? Chelsea will also share her experience of what corporates look for in a new business. She will also give her thoughts on how disruption is impacting the F&B industry.

Speaker #3. Tom Maclean, Founder Sofi Spritz, http://www.sofispritz.com/

Building a Beverage Brand

Tom started SOFI from his Bondi living room in 2014. Tom left his career in finance after a trip to Italy that inspired him to take a leap and work on his crazy idea.

Tom will share his story of how to build a Beverage Brand – the good, the bad and the ugly!

Day One Close: Movie, Beer, Pizza and Popcorn Night

To wrap up day one we have a pizza & movie night for you to chill out, relax with new friends, and watch a movie.


DAY TWO: Thursday 21 September 2017

Speaker #4. John Knight. The Business Depot http://businessdepot.com.au/

Why Businesses Fail (& how to be the exception)

As Managing Director and Founder of businessDEPOT John is setting out to change how businesses [and the people behind them] access the advice they need to make their ideas a reality.

As a frustrated accountant John always knew there was more he could do to help his clients – that’s why he founded businessDEPOT [a marketplace for business]. Within the marketplace John also runs an accounting and advisory practice servicing SME’s and the people behind them, especially those with an entrepreneurial spirit

John has over 20 years of experience of providing business strategy and accounting advice to SMEs and family businesses [including business valuations]. From a delivery perspective, these days John focuses on the business strategy side of things with a passion for helping businesses challenge the norm.

Workshop 2: Six Qualities of a Founder

Panel Discussion: Biggest Founder F_ _k up’s

Hosted By Susannah George, Founder and CEO of The Urban List – Australia and New Zealand’s most influential local lifestyle guide.

From humble beginnings – launched from her bedroom in 2011 – The Urban List articles and videos are now viewed more than 18 million times a month, connecting with an audience of 2.4 million people across seven markets.

Susannah is a national finalist for the 2017 Ernst & Young Entrepreneur of the Year Awards, was named Woman of The Year in the B&T Women In Media Awards (2015) and won the Digital category for two consecutive years (2015, 2016). The Urban List was also a finalist for Website of the Year and Editor of the Year in the Publish Awards; and Media Brand of the Year in the B&T Awards (2015).

In 2013, she was named as a finalist in the Lord Mayor’s Business Awards – for Digital Strategy and Young Business Person of the Year – and was also listed among Queensland’s 50 Best and Brightest.

Beyond The Urban List, Susannah is a completely smitten mother to Xavier; ambassador for The Hunger Project’s Unleashed Women initiative; an independent board member of Racing Queensland; and a member of Entrepreneurs’ Organisation.


  • Will Davies: Car Next Door
  • Jennifer Holland: Throatscope
  • Tim Jones: Travelshoot

Hear the stories of these founders in a panel discussion on their biggest F_ _k ups!

Speaker #5. Speaker to be revealed soon!

Speaker #6. Steve Baxter, Entrepreneur and Founder River City Labs http://www.rivercitylabs.net/

Our Founder, Steve Baxter, is a proud Queenslander, whoestablished Transition Level Investments in 2012.

Steve commenced his career in defence. He went on to establish and successfully exit, an Internet startup based in Australia then worked for Google CA as a technical program Manager. Steve founded River City Labs, a co-working space in Brisbane, in 2011 and has been a ‘Shark’ on the Channel 10 series Shark Tank since 2013.

Steve will be sharing his story and adventure with us, there will be much to learn from!