CHIEF EXECUTIVE OFFICER
Since 2012 Peta has worked alongside Steve Baxter, the founder of River City Labs to grow Brisbane’s Startup community and establish RCL as Brisbane’s most prominent Coworking community of Tech Startups , Entrepreneurs and industry mentors.
The aim of River City Labs is to be a physical location to anchor the early stage and startup mobile, web and tech community in Brisbane.
Known as a super connector in the Startup space, Peta believes that quality connections and valuable mentors make all the difference in the early stages.
She works closely with Startup companies and Entrepreneurs in the first stages of development focussing on idea validation, identifying customer markets, integrated marketing strategies, pitching for investment and effective media launch campaigns.
Peta founded the Brisbane Sponsored Entrepreneur Program which enables Startups to participate in a 12 week fully funded mentoring program. The program wraps structure and validation around great teams in need support to get them to the next stage of growth. Suncorp, BOQ and CUA have supported this initiative in Queensland to date.
Through River City Labs, Peta engages with corporate organisations to facilitate meaningful relationships and ongoing support for the Startup and Entrepreneurial community. Bringing the two together enables collaboration beneficial to both parties.
- Lead Organiser, Startup Weekend Brisbane 2012-2015 & Startup Weekend Brisbane Women 2015
- Lead Organiser, Lean Startup Machine Brisbane 2014
- Lead Organiser for Rails Girls Brisbane 2012-current
- Judge for the ozAPP awards 2014, 2015
- Startup Smart Awards Judge 2014
- GovHack Awards Judge 2014, 2015
- Brisbane Lord Mayor’s Budding Entrepreneur Program Judge 2014
- Springboard Enterprises Judge (Female Entrepreneurs) Pitch Judge 2015
- RiverPitch lead organiser ( Startup Investment Event) 2012-2015
- Founding Member & Organiser 10 Digital Ladies Brisbane – 1st Australian chapter